Ed's Musing's (click individual blog to comment)
When I started this blog page, I commented how most blogs on websites start strong and then, you look and the last post was made 2 years ago (or more). Well, am I getting to that stage?
My comments today are that the Traverse Bay Region seems to be getting more and more enjoyable all the time. As I walked out to the breakwall at the marina downtown with my cup of coffee a yesterday, I realized how special and beautiful our area is. It puts everything into perspective. It calms the soul. Is is magnetic; spiritual. It also seems that the world seems to be discovering our region, suddenly everyone "gets it".
I just know I am grateful to have lived here for 40 years and get my soul refreshed by its beauty, and the people, on a regular basis.
Those were the first words on the phone from customer Ann..she explained, slightly panicked, that her son and his bride were on their honeymoon in the U.P. and had their bag stolen. "He cherished that shirt; it was the one item he really hated to lose" Ann stated and shared that it was our Live Streaming fly fishing shirt. Ann was heading up to see them, and hoped she could get a replacement to take him. We did one better; I discovered in the conversation that her sons' new bride was starting to enjoy the outdoors more so she could spend more time with him when he was fly fishing, so we printed up an outdoors-themed Roth shirt for her and made them both "on the house" to help lesson the pain of the theft.
It's tough to lose a Roth, isn't it..??
Our favorite (all our customers are our favorites!) customer Lisa (2nd from left), with her friend Cindy (far right), stopped in the store recently to up her supplies (second pic was her current stash of Roth Shirts). Always a joy to see them both, and we gave Lisa a rare tour of the dungeon where the grandmas print and let her pick out a design from the archives. If we ever open a store in Holland, MI, hopefully she will run it for us! =:l
In a recent conversation with a like minded thinker, they mentioned that in doing business today it too often feels like the only thing that matters is "the transaction". It got me to thinking how I am inundated with emails all day long telling me I can increase my click rates, make profit out of abandon carts, use their methods to increase my sales 150%, etc. That seems to be the focus these days, and I hear very little on how to increase my customer service, how to serve my customers better, how to create a much better, more quality product. If we can just get someone to click and complete a transaction, that is what it appears to be all about.
I still think that if we have more fun, more free-spirited creativity, more uplifting experiences with our employees and customers, the clicks and sales and... "transactions"... will probably happen, and our approach will be more rewarding and life-worthy.
We don't don't wholesale often, but when we do wholesale.... -:l
These items are going to a golf course in St. Louis, MO. A few local stores we print shirts for include Traverse City Guitar Company and Fresh Coast Beer Works, among others...