The Brand, The Myth,

THE LEGEND?

the story behind Roth Shirt Co. =:l

2008

Roth Shirt Company was started by Ed Roth, who was bored with his career in real estate. For fun and out of curiosity, Ed, who had no art background whatsoever, created 6 t-shirt designs and attended a festival near Petoskey, Michigan.

Peande

Persistance and Determination - the founding principles & founding name given to the company. It shortly changed after discovering none of us were quite sure how to say it.

Positive Reception

People immediately loved Ed's designs and his silly, quirky & unique outlook on life.

Growing Success

Ed attended more festivals, placed his shirts for sale in a store in downtown Traverse City, and eventually opened his own small store on a side street in downtown TC.

2010

Ed opens Roth Shirt Co. on Front Street in the heart of beautiful downtown Traverse City.

Today

For over 10 years, Roth Shirt Co. has been growing and evolving into the place to shop for unique, quirky, superior quality shirts and caps, and a fun, uplifting shopping experience.

THANK YOU FOR YOUR SUPPORT. NOW,

COME JOIN IN THE FUN!!