4 rolls = 56... sheesh!

I roll my eyes every time I go by the paper products aisle.. have you noticed the ridiculous verbiage each TP manufacturer screams out, trying to outdo each other!. 4 rolls equals 8!   4 rolls equals 12!   4 rolls equals 16!!  18 MEGA rolls equals 72 regular rolls! Kind of a sad state of affairs, don't you think?? I'm pretty sure a roll is just a roll...  =:l