We are known and loved for our superior shirt quality. Our customers love the soft feel, the warm, pigment-dyed colors, and how our shirts hold their size even after repeated washes.

We pay more for our shirts than other t-shirt purveyors. Here's why - we use ringspun cotton shirts. Ringspun refers to a method of weaving in which the cotton is woven tighter, producing a softer feel and more durability. Our classic shirt is recognizable by its warm, laid back color pallet. This effect is made possible by pigment dyeing which also pre-shrinks the shirts.
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Ed Roth still creates all the designs for Roth Shirt Co.,
and all of our products are printed in the basement of our store by Ed’s lovable grandmothers, Edna and Gertie.
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