Company History

Roth Shirt Co. is rumored to have been started around 2008 by Ed Roth, but no one is certain. This is the only picture of Ed known to exist, and it certainly leaves more questions than answers...

Roth Shirt Co. received a major boost when Marty Lagina wore his Wine Critic shirt on the hit TV show "The Curse Of Oak Island. Sales increased by one....


Grandma Roth and Grandma Frumpy have always been a part of the success team, printing Roth shirts in the basement (which they lovingly refer to as "the dungeon"). A positive upturn in production was noted in 2014 when Ed made the decision to pay them...


Roth Shirt Co. customers love our simple, fun designs and the comfortable, soft feel of our long lasting ringspun cotton shirts. We are now located in the heart of one of America's 10 great streets, Front Street in downtown Traverse City, as well as our second store in the superb village of Suttons Bay

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From the Blog


June 20, 2017


Our caps are always popular; we have a number of new ones in the stores this summer!

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Mackinaw Brewing Co. 20th a...

June 14, 2017

Mackinaw Brewing Co. 20th anniversary

Proud to be printing shirts for Mackinaw Brewing Company's 20th anniversary celebration, Thursday June 15...

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